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☆ Unilever and Dell have shut down some sustainability marketing initiatives as big corporations embrace 'green hushing'
▼ + stars: | 2024-02-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

Late last month, computing giant Dell cut part of its marketing team that focused on sustainability and other ESG-related marketing roles, Business Insider has learned. This story is available exclusively to Business Insider subscribers. AdvertisementThis is feeding into a growing trend of "green hushing," where companies stop publicizing their sustainability efforts due to concerns around regulatory scrutiny or a consumer backlash, experts say. Other sustainability agencies have been absorbed into wider offerings, R3 EVP of delivery Sarah Tan told Business Insider. Leo Rayman, head of the sustainability consultancy and venture studio Eden Lab, said that the green hushing phenomenon could suggest a sign of maturity in the space.

Persons: we're, Hein Schumacher, hushing, Pimco, , Harriet Kingaby, Sarah Tan, Kingaby, Bud, Bud Light, influencer Dylan Mulvaney, Guy Parker, — that'll, Parker, Leo Rayman, Rayman, Townsend Organizations: Dell, Business, Unilever, JPMorgan, State, ACT Climate Labs, Media, Advertising Network, Brands, Green Guides, Standards Authority, ASA, BMW, Shell, Etihad Airways, Competition, Markets Authority, Eden, Sustainability

☆ Why Calvin Klein ads still get people talking
▼ + stars: | 2024-01-18 | by ( Joan Kennedy | ) edition.cnn.com time to read: +9 min

The strategy was classic Calvin Klein, a brand which has been synonymous with sexy, conversation-starting campaigns since the 1970s. From Calvin KleinBut the White ads were just the start of the headlines for Calvin Klein. Adorning a New York City phonebooth, Mark Wahlberg is seen in a 1992 Calvin Klein campaign. Meanwhile, no one besides the ASA seems to be admonishing Calvin Klein over the FKA Twigs ads. For Calvin Klein, both sets of ads are an example of that old adage — there’s no such thing as bad publicity.

Persons: CNN —, Jeremy Allen White’s, Calvin Klein, —, Calvin, White, Bottega, Kendall Jenner, FKA, “, Milan Jaros, Kate Moss, Brooke Shields, innuendos, Mark Wahlberg, Eva Mendes, ”, Matt Kissane, Landor, Calvin Klein’s, Moss, Wahlberg, Marky Mark ”, Justin Bieber’s, Justin Bieber's Calvin Klein, Stacy Walsh Rosenstock, he’s, popstar Rosalía, Amy Kommatas, Jenner, Hadid, Allen Adamson, Alas, Adamson, Henry McGee, Launchmetrics, Jeremy Allen White, “ They’ve Organizations: The, Fashion, CNN, Authority, Standards Agency, Standards Authority, ASA, Bloomberg, Getty, Hulu, Business, US Justice Department Locations: SoHo, Prague, Czech Republic, Zara, York's, Los Angeles, New York City

☆ Opinion: The problem with the UK’s ban of FKA twigs’ Calvin Klein ad
▼ + stars: | 2024-01-16 | by ( Opinion Jill Filipovic | ) edition.cnn.com time to read: +8 min

In the ad, FKA twigs looks directly at the camera. What’s clear, though, is that the Jeremy Allen White ads expose much more of his body than the FKA twigs ad exposes of hers. And the FKA twigs ad isn’t the only one in which a woman appears partly nude to advertise her Calvins. And in another, she’s wearing just socks and underwear with no top — again covering her breasts with her arms, but, like FKA twigs, also exposing the side of her leg, torso, arm and breast; unlike FKA twigs, she’s sitting rounded over, in a less stereotypically powerful, and more passive-appearing, position. The Calvin Klein company said its ad was from a partnership with FKA twigs, a confident and empowered woman.

Persons: Jill Filipovic, Calvin Klein, Jeremy Allen White, she’s, Josephine Baker, Eartha Kitt, Grace Jones, “, Kendall Jenner, Jean Kilbourne, —, wasn’t “, ”, Brooke Shields, Shields, White, Jenner Organizations: Twitter, CNN, New York Times, Authority, Standards Agency Locations: New York

☆ Sensual Calvin Klein Ad Banned by Regulators in the U.K.
▼ + stars: | 2024-01-13 | by ( Katie Deighton | ) www.wsj.com time to read: 1 min

Jeremy Allen White ’s naked torso is hard to miss in the U.S. right now courtesy of Calvin Klein’s latest ad campaign, which features the star of the chef drama “The Bear” in his underwear and not much else. But the brand’s proclivity for bare-all advertising has landed it in hot water across the pond. The U.K.’s Advertising Standards Authority on Wednesday said it had upheld two complaints that a 2023 ad featuring FKA Twigs had irresponsibly objectified the singer. The regulator also deemed that the ad was overtly sexual and not suitable to be displayed as a poster that could be seen by children and anyone it might offend.

Persons: Jeremy Allen White, Calvin Klein’s Organizations: Authority Locations: U.S

☆ Fact Check: British MPs cannot expense £50 for breakfast
▼ + stars: | 2023-11-14 | by ( Reuters Fact Check | ) www.reuters.com time to read: +1 min

A false claim that British members of parliament can expense £50 for breakfast has circulated on social media. “There is no breakfast allowance for MPs,” a spokesperson for IPSA told Reuters in an email. “The only time MPs can claim for their own meals is if they are travelling away from both workplaces (London and constituency) on parliamentary business,” they added. The rules in full can be found on IPSA’s website, which links to The Scheme of MPs’ Staffing and Business Costs 2023-2024. There is no breakfast allowance for MPs.

Persons: ”, IPSA, Read Organizations: Facebook, Independent Parliamentary, Authority, Reuters, ’ Staffing, London Area, Thomson Locations: Britain, London

The puzzle game on his Android phone had been interrupted by a video showing Hamas militants, terrified Israeli families and blurred graphic footage. Reuters has not been able to establish how the ad came to her son's video game, but her family isn't alone. In at least one case, the ads were played inside the popular "Angry Birds" game made by SEGA-owned developer Rovio (ROVIO.HE). Google ran more than 90 ads for the foreign ministry but declined to comment on where it displayed those ads. In the Cassis family's case, the ads appeared in a game called "Alice's Mergeland" made by a developer called LazyDog Game.

Persons: Maria Julia Assis, Hannah McKay, Maria Julia Cassis, Rovio, Lotta Backlund, David Saranga, Saranga, Outbrain, Holland –, Alexandra Marginean, Marginean, Stack's, Raphael Satter, Sheila Dang, Katie Paul, Ken Li, Lisa Shumaker Organizations: REUTERS, Israeli Ministry of Foreign Affairs, Reuters, SEGA, Ministry of Foreign Affairs, Israeli Foreign Ministry, Google, West Bank, Palestine, Palestinian Authority, Holland, Stack's Ubisoft, Subway, SYBO, Apple, Standards Authority, Thomson Locations: Israel, London, Britain, Brazil, Europe, Gaza, France, Austria, Germany, Munich, Austrian, Danish, Washington, New York

While a civil suit lodged against KLM (AIRF.PA) in the Netherlands is one of the most prominent, complaints and cases against other airlines have been mounting. Lockwood said the ASA would use machine learning tools to scan online advertising to catch potentially misleading wording. Separately, the Austrian advertising watchdog told Lufthansa's Austrian Airlines arm last year to stop making claims about a carbon neutral flight using biofuel. The lawsuit alleges that carbon offset programmes don't work as advertised and the company misled consumers. The company is investing in newer planes and sustainable fuel to "decarbonise" its operations, the person added.

Persons: Miles Lockwood, Lockwood, Joanna Plucinska, Mark Potter Organizations: KLM Airlines, Fossielvrij, Dutch, KLM, Airlines, Ryanair, Lufthansa, Etihad, Standards Authority, ASA, Reuters, Lufthansa Group, Austrian Airlines, Delta Air Lines, Delta, Thomson Locations: Netherlands, Amsterdam, Austrian, Los Angeles

☆ Oil giant Shell's UK ad campaign banned for being 'likely to mislead' consumers
▼ + stars: | 2023-06-07 | by ( Sam Meredith | ) www.cnbc.com time to read: +2 min

Britain's advertising regulator has banned an ad campaign promoting the green initiatives of Shell, saying the marketing of the oil giant's lower emissions energy products was "likely to mislead" consumers. All published in 2022, the ads sought to raise awareness of the range of Shell's energy products under a campaign tagline of "The U.K. is ready for cleaner energy." The Advertising Standards Authority said Tuesday that, following an investigation, it had concluded that the ad campaign may lead people to overestimate the firm's investment in clean energy. "We strongly disagree with the ASA's decision, which could slow the UK's drive towards renewable energy," a company spokesperson said. The ASA ruling noted that Shell believed the ads "accurately represented" the range of lower emissions energy products and services it offers and that any mention of the firm's high-carbon products would have been "counterproductive."

Persons: Shell Organizations: Shell, Shell YouTube, Standards Authority, ASA Locations: Bristol, England

☆ Big business likes to trumpet ESG credentials. But a 'greenwashing' reckoning could be on the horizon
▼ + stars: | 2022-09-21 | by ( Anmar Frangoul | ) www.cnbc.com time to read: +8 min

Many of these claims are now viewed through the prism of ESG, or environmental, social and governance. But here's the rub: Definitions of ESG often vary and are hard to pin down. Over in the United States, scrutiny of claims about sustainability and ESG is also taking place. When contacted by CNBC, Vale — which has an "ESG Portal" on its website — referred to a statement issued on April 28. The debate surrounding greenwashing is becoming increasingly fierce, with the charge often leveled at multinational companies with vast resources and significant carbon footprints.

☆ Насколько эффективна в действительности зубная паста с отбеливающим эффектом
▼ + stars: | 2020-11-28 | by ( Mld Media Srl | ) noi.md time to read: +1 min

Цена лечения в кабинете стоматолога начинается от 240 евро, тогда как цена зубной пасты, обещающей отбеливание зубов на три тона всего за несколько недель, всего 1,5 евро. Daily Mail пишет, что желающие обрести голливудскую улыбку ратуют за зубную пасту взамен профессионального лечения, поскольку разница в цене достигает 300%. Но корреспонденты британского ежедневника утверждают, что люди, использующие зубную пасту для отбеливания зубов, выбрасывают деньги на ветер. Журналисты отмечают, что они тестировали шесть марок зубной пасты, обещающей белоснежную улыбку, и выяснили, что ни один из этих продуктов для чистки зубов не дал желаемых результатов. Более того, ASA потребовал у кампании, производящей зубную пасту, не преувеличивать качества зубной пасты, обещающей отбеливание зубов.

Organizations: Daily Mail, Standards Authority, ASA, Британский Совет

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